WellWithAll's HBCU Limited Edition Series is Where our Mission Meets our Moment.
At WellWithAll, we've always believed the product and the purpose should be the same thing. The WellWithAll HBCU Pour Back Series is what that looks like in action — a long-term, multi-year commitment to invest in Historically Black Colleges and Universities, year over year, school by school. Tougaloo College is where it begins.
A Limited Edition Can with a Larger Mission
On May 3, 2026 — during Mental Health Awareness Month — WellWithAll CEO and Co-Founder Demond Martin took the stage at Tougaloo College's commencement ceremony and announced a $100,000 investment to scale mental health services, expand counseling access, and identify strategic wellbeing partnerships at Tougaloo College for the 2026–27 academic year.
Every graduating senior received a gift bag containing the limited edition Tougaloo College Strawberry Lemonade Energy Drink — WellWithAll's best-selling flavor in a commemorative design — alongside a clinically-validated mental health wellness guide. In a single gift bag, the product and the purpose arrived together.
That's not a coincidence. That's the whole point.
"We believe the product and the purpose should be the same thing," Martin said. "When someone chooses WellWithAll, they're making one healthier choice for themselves every day — but more than that, they're helping fuel a larger movement toward generational wellness for all."
Shop the limited edition Tougaloo College Energy Drink here.
Why Tougaloo? Because Tougaloo Was Ready When the Country Wasn't.
Founded in 1869 in Jackson, Mississippi, Tougaloo College was born into one of the most hostile environments imaginable for Black education. And yet it built something enduring — educating teachers, lawyers, doctors, and activists at a time when the state itself was invested in their failure.
By the Civil Rights era, Tougaloo wasn't scrambling to get involved. It was already there. Students sat at segregated lunch counters, registered voters in dangerous counties, and opened the college's library to Black residents when the public library turned them away. The school didn't just survive hostile conditions — it organized against them.
"HBCUs have always done more than educate students," Martin said. "They have built pathways to leadership, economic mobility, and stronger communities. Tougaloo represents that legacy in a profound way. Launching this platform here, and beginning with an investment directly into mental health, reflects our belief that if we want generational wellness, we have to invest in the institutions that make it possible."
With many smaller HBCUs facing mounting financial pressure and uncertainty around federal institutional support, WellWithAll's selection of Tougaloo is an intentional choice — in direct response to where the stakes and the need are greatest.
This is a First Chapter, Not a Finale
The WellWithAll HBCU Pour Back Series is built to grow — year over year, school by school, informed by the community that powers it — from everyday consumers to investors like NBA All-Star Donovan Mitchell who believe in what this brand is building. WellWithAll will ask its community to help choose which HBCU the brand invests in next, with school #2 to be announced this fall.
Sustained investment is fundamentally different from a spotlight. Spotlights move. Investment compounds.
The limited edition Tougaloo College Strawberry Lemonade Energy Drink is available in limited quantities. Shop it now before it's gone. Follow us @wellwithall_ to stay in the loop on which HBCU we invest in next.