Food insecurity doesn't take a holiday, and neither should we. That's why in 2025, WellWithAll decided to reimagine Giving Tuesday entirely. Instead of a simple donation moment, why not rally our community around organizations already doing the hard, necessary work of getting food to the families who need it most? So we called up our friends at SPILL, and together we brought the #FeelGoodDoGood Live DJ Tea Party to life— raising $10,000 in donations across four community organizations, equating to 25,000 meals for families across the country.
Four DJs. Four Charities. One Night with Purpose.
Here's how the night worked. Hosted by DJ Trauma, four iconic DJs: DJ MOS, DJ Kiss, DJ Goldfinger, and DJ Authorize. Each spun five minutes of pure feel-good music, each repping a nonprofit tackling food insecurity on the ground in their city. Each organization received a $2,500 donation from the WellWithAll Foundation:
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Grassroots Grocery (New York City)- making free, fresh groceries accessible to NYC communities through a volunteer-powered model
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The Grocery Spot (Atlanta)- a free grocery store providing dignified access to food for families in need across Atlanta
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Urban Growers Collective (Chicago)- building urban farms and food justice programs on Chicago's South and West sides
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Seniors on the Move (Charlotte, NC)- delivering meals and essential resources directly to seniors and underserved residents in the Charlotte area
Music plus mission. That's the formula.
This Is What Black-Owned Brands Do Differently
The #FeelGoodDoGood activation was a natural expression of what both companies stand for every day. SPILL was built to be a home for Black and queer communities, a social media platform that prioritizes safety, authentic conversation, and culture-driven connection. WellWithAll is a purpose-driven health and wellness company on a mission to close the generational wellness gap in Black and Brown communities. Two brands, two missions, one shared belief: that our communities deserve better, and that we have the power to build it ourselves.
The Community Showed Up
The response said it all. The chat was alive from start to finish— comments pouring in like "this is the only investment I made in my self-care today" and "we love a reason to give back." The energy was so good that a Rewatch Tea Party launched immediately after, because once wasn't enough. That kind of connection isn't something you can buy. It's something you build, and WellWithAll built it.
This is what it looks like when community wellness isn't just a talking point. When health equity is built into the DNA of everything a brand does: the products, the partnerships, and the platforms they choose to show up on. Feeling good and doing good were never two separate things.
They never were.